Our journey to becoming a clean label

Advanced Nutrition Programme™ is committed to the environment and on a continuous journey to clean label. The Managing Director, David Alpert, is a passionate marine photographer who, appalled by the evidential damage to the marine ecosystem took the decision to re-brand the Advanced Nutrition Programme™ range and introduce 100% environmentally friendly, recycled and recyclable paper-based packaging in 2017.

In addition, Alpert insists on plant-based ingredients where possible, full traceability of ingredients, purified fish oils and heavily invested in building a sophisticated climate-controlled packaging environment to ensure highest quality control of products within the range.

Our brand ‘paper sculpture’ illustration demonstrates the key elements of the Advanced Nutrition Programme™ story. It features components representing science, sustainability and ingredients, three core cornerstones of our brand. The illustration is depicted on our packaging, our communications and brings the brand story to life.